Founded in 1892, Abercrombie & Fitch (A&F) has grown from a small outdoor goods store to a globally recognized fashion brand. Originally established by David T. Abercrombie as a shop for hunting and fishing gear, the brand later evolved into a lifestyle retailer known for its casual luxury and distinctive aesthetic. Ezra Fitch, a lawyer and wealthy customer, joined Abercrombie as a co-founder, and together they transformed the company into a hub for adventurers and outdoor enthusiasts.

In its early years, Abercrombie & Fitch catered to explorers and adventurers, including prominent figures like Theodore Roosevelt and Ernest Hemingway. The brand gained a reputation for high-quality gear, such as tents, fishing rods, and camping equipment. However, by the mid-20th century, the company began to shift its focus towards apparel, eventually becoming a key player in the fashion industry.

Today, Abercrombie & Fitch is synonymous with youthful, laid-back style. The brand is known for its signature logo-emblazoned clothing, which became a cultural phenomenon in the late 1990s and early 2000s. A&F's iconic moose logo and provocative marketing campaigns have left a lasting impact on the fashion world. Over the years, the brand has continued to adapt to changing consumer tastes, offering modern, inclusive designs while staying true to its roots.

Abercrombie & Fitch's product lineup includes a wide range of apparel, from casual t-shirts and jeans to elegant dresses and outerwear. For those interested in exploring the brand’s latest offerings, you can check out this product spreadsheet

In recent years, Abercrombie & Fitch has embraced a more inclusive and diverse approach, moving away from its once-exclusive image. The brand has expanded its sizing options and introduced marketing campaigns that celebrate individuality and self-expression. This shift has resonated with a new generation of consumers, solidifying A&F's place as a forward-thinking and relevant fashion brand.